Blogging on Healthcare Software Innovation

On The Path… is a blog I developed to curate Pathfinder Software‘s internal as well as external industry thought leadership.  The blog is key to achieving several objectives of our marketing funnel from inbound to drip marketing.

Posts I contributed to the blog include:

Gamification of the Healthcare Industry and its implications

The Growing Landscape of Medical Apps in Healthcare

The Growing Significance of Bluetooth BTLE in Healthcare

The Increasing Importance of Software in Medical Devices

What’s Next In Connected Health?

If you have thoughts on how software enabled technology including combining sensors, big data, predictive analytics, natural interfaces, body area networks, etc. can help transform Healthcare, then visit the blog and drop me a note at  I’m always looking for quality contributions – thanks!

Cloning your Best Sales Staff with Mobile, Virtual Agents

ShopGirl virtual assistant

What if a retail environment could offer it’s customers a virtual assistant, like Apple’s new SIRI product – Except, it would reach all data enabled mobile devices and it would deliver mobile engagement specific to the Retailer’s voice and customer needs?

Are Retailers ready to buy into the promise of ‘clone your best customer service’ staff and make their knowledge available to all customers, around the clock, without adding or training more employees?

Read the full opinion piece I wrote at

ShopGirl virtual assistant

LatinLounge.TV an entrepreneurial journey Logo

I set out shortly after Google purchased YouTube to figure out how I could turn all my film non-profit and Hispanic Market experience and contacts to more directly support contemporary Latino filmmakers less interested in creating Spanish language and culturally narrow cast content…basically just about anything that was available on Spanish language TV and most of the Hispanic targeted films at that time.

Along the way I learned a ton about IPTV (online video) business having interviewed lots of existing and emerging platforms both web and mobile video start-ups of that time (2006).

All i’m left with is some amazing memories of no-sleep, pitching website owners big and small, pitching filmmakers / content producers, pitching agencies and brands, working with fabulous interns, and lots of tweaking designs, html, too many social media profiles, pdfs, powerpoints, and platform testing as the most vocal (ie. loved) beta tester of my technology platform partner, who now is onto a new fabulous video start-up — checkout  Oh and this lovely logo below my friend Andy Harding made. Logo combined premium video content with premium advertising in a widget that is tracked in real-time.

Best Buy Widget Screen Shot

Cafe Media LLC explored the contemporary Latino Lifestyle like no other magazine to date…


Café Media Logo

Starting as a print Magazine in Chicago I was brought on board and helped build digital assets in 3 major Hispanic markets including web, email, social, mobile, blogger network, and music taste makers via organic, paid, social, and partnerships.

Vision of Café

Create a modern-day community that comes
together to explore and be connected to the
contemporary Latino lifestyle.

Mission of Café

Create culturally relevant content and deliver it
in multiple, relevant contexts, thereby providing
marketers reliable media platforms where brands
can be positioned in a compelling fashion to the
largest and fastest growing segment of the U.S.
population–the acculturated Hispanic.

Part of the first-of-it’s kind Music Playlist Match-up…

playlist match-up

Example of one of our fun banner ad campaigns…


Select Front Covers of the PRINT editions…

Cafe Magazine Cover_Latinas Find Islam      Cafe Magazine Cover_Green Issue #2     Cafe Magazine Cover_2012

Mobilizing the airport experience…

Mobile Commerce

Mobile Commerce

Helping a start-up navigate through the Lean Start-up process, selecting a technology partner, pitching investors, and closing an International Airport is well, a fairly lofty order…but that is the final destination…and yes we have lift off.

Think pre-order your latte before getting on your flight plus dozens of use cases one can solve to enhance the traveler experience and provide new tools and insights to Airport Management.

Can’t say much more at this time.

Made In Chicago

Chicago Made

I’m delighted to have found good partners in the Chicago Reader and  Not only have they executed quickly but, they are also enabling me to experiment in both a physical and soon digital channel.   I give enormous and special thanks to Chicago Reader’s Kristen Davis who without hustle and savvy persuasion, this first event would not have happened…

For the first time, the Chicago Reader is bringing the Made in Chicago Market to life! The Market will feature local Chicago vendors including local art, local food, local beer, local shops, and more. Taking place on Sunday, August 10th, at 400 N. Elizabeth St. (N. Kinzie and Elizabeth) in Chicago the Made in Chicago Market will provide a day of family friendly fun for all ages. Free Admission!

Food and drinks for sale by Goose Island Catering.


Back in 2011 I became motivated to do something in Chicago after learning about my dear friend Kate Sofis’ success in just her first year of launching   SFMade continues to launch new services and has inspired many others to collaborate around urban manufacturing.  SFMade joined forces with Pratt Institute whose had created a large online directory of committed manufacturers to create a now vibrant alliance of members working and collaborating as part of the Urban Manufacturing Alliance (UMA).

sfmade logo madeinnyc logo

Then finally early in 2013 some progress was made, again with Kate’s help, with the launch of a ‘Made In Chicago’ event whose purpose was the following…

Design and innovation are essential for our economic future. Yet, it is not sufficient to only design and innovate locally. Manufacturing these creations locally further spurs growth and strengthens the economy. The ‘Made in Chicago’ initiative connects the design and manufacturing communities in the Chicagoland region to ensure what is designed here is also made here.

January 2014 will be the launch of ‘Made in Chicago’, an initiative that will unite talented designers with a vision or an idea for a product, with skilled manufacturers to make it in the Chicago region.

Made in Chicago’ is led by the Illinois Manufacturing Excellence Center (IMEC) as part of the Urban Manufacturing Alliance’s vision and support from CitiBank Community Development and aligns with the World Business Chicago’s Plan for Economic Growth and Jobs.

“Compared to most other service or retail sectors, manufacturing consistently offers better wages and more benefits for even the most basic job roles, in turn, providing pathways to economic self-sufficiency for individuals with less traditional skills and education.”

“Manufacturers play a critical role in the City’s diversified economy. They provide stable jobs, generate significant export dollars, and produce an extraordinarily diverse range of products.”
– /



Chicago Fire Soccer Club

Chicago Fire Logo

Chicago Fire Logo

I had the privilege of working with the Chicago Fire Soccer for a year helping lead digital strategy.   And as much as I’m captivated by the shiny digital toy, I set out my own clear directive — optimize digital revenue and get digital to be seen, where it made the most sense, as a key enabler of business growth and efficiency.

Lessons learned:

  • Love the data and it will love you back.
  • Don’t confuse busy with being productive or generating revenue.
  • Know who your customers are and what motivates them.
  • Never underestimate the power of committed people to make tangible results happen.
  • In one season we just scratched the surface of what’s possible and know better what kind of commitment at all levels and resources are required. | |



I continue to be surprised how often this question doesn’t come up.

Top 10 Reasons to Syndicate:
{CS = Content Syndication}

1. CS improves SEO (i.e.. back-linking + link-juice…when sites have more PageRank, more SEO value and greater weight in the search engine algorithms).
2. CS increases referring Traffic (i.e.. back-linking + curiosity/go to the source).
3. CS helps to build online and offline relationships (i.e. goodwill, barter, context to have more meaningful relationship discussions).
4. CS helps ensure you get written about with more frequency and possibly in a more high-profile position. (ex. makes it easier / reduces cost for someone else and or increase reason to write about you).
5. CS helps you get potentially critical feedback on quality and or type and treatment of content.
6. When traffic to isn’t big enough – CS could help close sponsorship of content creation (i.e. more eyeballs & or simply brand recognition of syndication site).
7. Fish where the fish are – CS helps you reach harder to get audiences (i.e. eyeballs that are hard to get to come to period or on a regular basis).
8. Any eyeball that sees your content is marketing $ that didn’t have to be spent for that impression.
9. It’s what the big boys do…think Yahoo, YouTube, ESPN, pick your favorite big site.
10. Content is of value to you if and only if people see it.

Love to hear your thoughts for or against any of the above.

Originally posted on: September 9, 2011


Lured by the possibilities of massive and sustained increases in activity soon you will be asked what can Gamification do for your business.  But what does that mean and how should you think about it?  Here’s my first pass at surely more attempts to answer this question.

ga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn] — Integrating game dynamics into your site, service, community, content or campaign, in order to drive participation.   (source: Bunchball)

Think social media headlines not long ago and still today, just type into your search ‘is social media good for your business?”

With the popularity of Foursquare and Zynga, 2010 has been dubbed the year of Gamification or in some cases kicking off the decade of Games as Gamification is not entirely bound to the digital realm (you don’t just do things online).  But it will have strong ties to digital since the not so secret element fueling gamification are social graphs especially Facebook Open Graph.   A high-level goal of Gamification is to create customer loyalty as emphasized by a leading authority on the subject Gabe Zichermann.   Gabe not surprisingly references airlines loyalty programs are essentially employing gamification and he hits home a few more key insights like the game can become ‘the thing’, the reason to buy but also cautioning why prizes are passé.

Pause Play.  If Loyalty is the game you wish to play I recommend first reading…
Designing Loyalty Programs to Enhance Value Growth — By Mark Kadar and Bernhard Kotanko
Kadar and Kotanko have “identified a number of key issues for creating loyalty programs that make an ongoing contribution to value growth.”
For more on Loyalty see Bob Thompson article on Find the “Ultimate” Loyalty Metric to Grow Your Business”.  One line I took away was “The most effective measurement for Loyalty is Average satisfaction scores.”

Resume Play.  For the digital practicioner, online marketer, and product manager we are tasked with increasing many of the following metrics:

  • Registered users
  • Demographic and behavioral profile data of registered users
  • New visitors
  • Visitor frequency
  • Length of stay and quality of engagement
  • Education and familiarity with product
  • Frequency of purchase
  • Revenue per sale
  • Content consumed
  • Engagement in between sales, events, content broadcasts

We look to measure and drive user behavior that creates value for our business and function.  These measures are sometimes referred to as KPIs (key performance indicators).  Keep in mind behavior can be ones you want and don’t want.  Broadly defined the goal for these performance indicators fall into these categories: Acquisition, Conversion, Revenue, Retention, and Brand Perception.

Fundamentals of Gamification are based upon:

  • Social Psychology
  • Behavioral Economics
  • Game Dynamics

Applied game dynamics create the conditions that spontaneously generate (my words — don’t make them have to evaluate or think about it too much) optimal behaviors by tapping into human desires that fit well in the context of seeking fun and enjoyment ala the term ‘Funware’…again refer to Gabe at
Human desires most listed include:

  • Reward
  • Achievement
  • Competition
  • Status
  • Self-Expression

But also include:

  • Making a new connection
  • Strengthening an existing bond via a shared experience
  • Values-Expression
  • Altriusm
  • Co-creation
  • Game mechanics most listed:
  • Points
  • Leaderboards
  • Badges & Levels
  • Challenges
  • Rewards

Applied game dynamic hooks once you have someone playing include:

  • Peer pressure
  • Clock running out
  • Keep an appointment
  • Increase reward frequency
  • Exclusivity

Ok, so you were probably skimming through to get to the examples well, here they are (check back as this list will grow):

  • NY Jets Ultimate Fan App
  • Wii Fit
  • Google Image Labeler
  • Pepsi has a call to developers

Or, you advanced this far for some additional thoughts on how to answer can Gamification help your business.   Some assessment questions you might ask first:

  • Do you know what behaviors you want more and/or less of?
  • Do you know which performance metrics you want to improve and their priority?
  • Can you create an activity (fun layer) that folks will want to participate in just for recognition or self-expression as the reward?  Is it one they’ll want to tell their friends about?  Is it congruent with your brand?
  • Do you have something to offer existing or potential customers as a reward for really good behavior and is it what they want?
  • How easy will the tracking and fulfillment of the reward be?  There are vendors that can help build this solution and some come with functionality pre-programmed.

Two impressive presentations that will do a better job than me to get you primed for motivating you to dig deeper into applied game dynamics…
Jane McGonigal: Gaming can make a better world
Carnegie Mellon’s Jesse Schell

Additional Reading: — scroll to bottom

Originally posted: September 20, 2010


If you don’t believe me check out the latest stats on (as of the day of this post):

  • Total identified blogs: 146,219,212
  • New blogs in last 24 hours: 57,620
  • Blog posts indexed in last 24 hours: 987,462

These compelling numbers are dwarfed by the smaller character size cousin known as micro-blogging or status updates popularized by twitter.

  • Twitter now has 106 million users
  • Twitter’s users are doing 55 million tweets per day
  • Twitter is getting 3 billion requests a day, which gives you an idea about how many Tweets are read daily

Unless you’re in your teens, in which case you probably don’t get any of this.  But, will that change when you become an adult?   Seriously, how interesting can micro-blogs be if that is all you learn of a person?  You’ll want to get to know how they think and see the world which is what a blog is better suited for.

So in the end of ends what will our digital death ceremony be?  How much do we die if memories can continue to be fed with our digital imprints… chronological footsteps… diaries… accomplishments… network of friends, family, and colleagues… our digital biography if you will.

What will our digital tombstone be?  Our Facebook page?  Our blog?  Photo albums on Flickr?  Our trail of check-ins on Foursquare?  Our leaderboard stats on Zynga?   A service that archives all the above together in a flip book format?

Death in the digital age is actually a topic of real discussions, as you’ll see here…


It is in my nature to be catchy with subject titles – it is that hard to grab your attention.  In this case the inspiration came from two things: 1) my belief that nothing ever ends – only something new begins; and 2) digital is embedded now in our evolution or more simply part of our survival as a species path.  Also, good for one’s career path (or so i’ve read on other blogs), so best for me to embrace it.  In future posts I’ll question and investigate how much do we need to be digital, when, how, how often, and with whom or what.

But now and to hack a famous line from Shawshank Redemption, ‘Get busy digitizing’, or get busy dyin’ … either way you’ll be onto something new – level up!

Originally posted on: September 9, 2010