LatinLounge.TV an entrepreneurial journey Logo

I set out shortly after Google purchased YouTube to figure out how I could turn all my film non-profit and Hispanic Market experience and contacts to more directly support contemporary Latino filmmakers less interested in creating Spanish language and culturally narrow cast content…basically just about anything that was available on Spanish language TV and most of the Hispanic targeted films at that time.

Along the way I learned a ton about IPTV (online video) business having interviewed lots of existing and emerging platforms both web and mobile video start-ups of that time (2006).

All i’m left with is some amazing memories of no-sleep, pitching website owners big and small, pitching filmmakers / content producers, pitching agencies and brands, working with fabulous interns, and lots of tweaking designs, html, too many social media profiles, pdfs, powerpoints, and platform testing as the most vocal (ie. loved) beta tester of my technology platform partner, who now is onto a new fabulous video start-up — checkout  Oh and this lovely logo below my friend Andy Harding made. Logo combined premium video content with premium advertising in a widget that is tracked in real-time.

Best Buy Widget Screen Shot

Cafe Media LLC explored the contemporary Latino Lifestyle like no other magazine to date…


Café Media Logo

Starting as a print Magazine in Chicago I was brought on board and helped build digital assets in 3 major Hispanic markets including web, email, social, mobile, blogger network, and music taste makers via organic, paid, social, and partnerships.

Vision of Café

Create a modern-day community that comes
together to explore and be connected to the
contemporary Latino lifestyle.

Mission of Café

Create culturally relevant content and deliver it
in multiple, relevant contexts, thereby providing
marketers reliable media platforms where brands
can be positioned in a compelling fashion to the
largest and fastest growing segment of the U.S.
population–the acculturated Hispanic.

Part of the first-of-it’s kind Music Playlist Match-up…

playlist match-up

Example of one of our fun banner ad campaigns…


Select Front Covers of the PRINT editions…

Cafe Magazine Cover_Latinas Find Islam      Cafe Magazine Cover_Green Issue #2     Cafe Magazine Cover_2012

Mobilizing the airport experience…

Mobile Commerce

Mobile Commerce

Helping a start-up navigate through the Lean Start-up process, selecting a technology partner, pitching investors, and closing an International Airport is well, a fairly lofty order…but that is the final destination…and yes we have lift off.

Think pre-order your latte before getting on your flight plus dozens of use cases one can solve to enhance the traveler experience and provide new tools and insights to Airport Management.

Can’t say much more at this time.

Made In Chicago

Chicago Made

I’m delighted to have found good partners in the Chicago Reader and  Not only have they executed quickly but, they are also enabling me to experiment in both a physical and soon digital channel.   I give enormous and special thanks to Chicago Reader’s Kristen Davis who without hustle and savvy persuasion, this first event would not have happened…

For the first time, the Chicago Reader is bringing the Made in Chicago Market to life! The Market will feature local Chicago vendors including local art, local food, local beer, local shops, and more. Taking place on Sunday, August 10th, at 400 N. Elizabeth St. (N. Kinzie and Elizabeth) in Chicago the Made in Chicago Market will provide a day of family friendly fun for all ages. Free Admission!

Food and drinks for sale by Goose Island Catering.


Back in 2011 I became motivated to do something in Chicago after learning about my dear friend Kate Sofis’ success in just her first year of launching   SFMade continues to launch new services and has inspired many others to collaborate around urban manufacturing.  SFMade joined forces with Pratt Institute whose had created a large online directory of committed manufacturers to create a now vibrant alliance of members working and collaborating as part of the Urban Manufacturing Alliance (UMA).

sfmade logo madeinnyc logo

Then finally early in 2013 some progress was made, again with Kate’s help, with the launch of a ‘Made In Chicago’ event whose purpose was the following…

Design and innovation are essential for our economic future. Yet, it is not sufficient to only design and innovate locally. Manufacturing these creations locally further spurs growth and strengthens the economy. The ‘Made in Chicago’ initiative connects the design and manufacturing communities in the Chicagoland region to ensure what is designed here is also made here.

January 2014 will be the launch of ‘Made in Chicago’, an initiative that will unite talented designers with a vision or an idea for a product, with skilled manufacturers to make it in the Chicago region.

Made in Chicago’ is led by the Illinois Manufacturing Excellence Center (IMEC) as part of the Urban Manufacturing Alliance’s vision and support from CitiBank Community Development and aligns with the World Business Chicago’s Plan for Economic Growth and Jobs.

“Compared to most other service or retail sectors, manufacturing consistently offers better wages and more benefits for even the most basic job roles, in turn, providing pathways to economic self-sufficiency for individuals with less traditional skills and education.”

“Manufacturers play a critical role in the City’s diversified economy. They provide stable jobs, generate significant export dollars, and produce an extraordinarily diverse range of products.”
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Chicago Fire Soccer Club

Chicago Fire Logo

Chicago Fire Logo

I had the privilege of working with the Chicago Fire Soccer for a year helping lead digital strategy.   And as much as I’m captivated by the shiny digital toy, I set out my own clear directive — optimize digital revenue and get digital to be seen, where it made the most sense, as a key enabler of business growth and efficiency.

Lessons learned:

  • Love the data and it will love you back.
  • Don’t confuse busy with being productive or generating revenue.
  • Know who your customers are and what motivates them.
  • Never underestimate the power of committed people to make tangible results happen.
  • In one season we just scratched the surface of what’s possible and know better what kind of commitment at all levels and resources are required. | |