Chicago Fire Soccer Club

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I had the privilege of working with the Chicago Fire Soccer for a year helping lead digital strategy.   And as much as I’m captivated by the shiny digital toy, I set out my own clear directive — optimize digital revenue and get digital to be seen, where it made the most sense, as a key enabler of business growth and efficiency.

Lessons learned:

  • Love the data and it will love you back.
  • Don’t confuse busy with being productive or generating revenue.
  • Know who your customers are and what motivates them.
  • Never underestimate the power of committed people to make tangible results happen.
  • In one season we just scratched the surface of what’s possible and know better what kind of commitment at all levels and resources are required.

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