Featured projects

Mobile commerce in airports

A concept inspired by a project her son submitted for a class project, ordering concessions from a smart phone at a baseball game which spurred not only a cease and desist order from the SF Giants who were secretly considering such a move but also the idea to offer enhancement of revenue for airport operators.  I was hired by Mara Rosales, former General Counsel for SFO through the process of founding a Startup enabling mobile commerce in airports at concessionaires that included mobile advertising.

Fast Air Buy Project

FastAirBuy mobile commerce in airports

In 90 days through a lean startup customer development process we were able to validate with concessionaires and airport operators an initial and long-term roadmap. Through shifting a development partner into a JV partnership we reduced the co-founder’s investment capital by 90% while also accelerated phase I of our product feature set and go-to-market value proposition. The partnership enabled the close of JCDecaux as a bid partner on a $10M SFO airport RFP.

Other Projects

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