I was hired to advise the founder on how to commercialize a patent and take a modular wall component to market. I advised to reposition the product as a ‘smart wall’ and through a Customer Development processes defined an addressable market, first prototype, and products initial value proposition.
The project resulted in closing first angel investor (a builder) and a pilot with Hilton Hotels. Subsequently, additional seed investors and pilot confirmed.
Customer Development + Design Thinking
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